Designer & Art Finisher · Gráficas Alarcón
Designer & Art Finisher · Gráficas Alarcón
LOVING EXCELLENCE
With more than a decade shaping the look and feel of premium labels and luxury packaging, I have honed a craft that lives at the exact point where strategy, design, and print technology intersect.
Currently, I work as a graphic designer at Gráficas Alarcón, where every day I turn brand stories into tangible experiences. From iconic wine bottles and top-shelf spirits to bespoke deluxe packs, I design with the end consumer in mind, mapping every touchpoint so the narrative is unmistakable the moment the product is in hand. My approach is meticulous: I obsess over colour accuracy, micro-typography, tactile varnishes, and metallic foils, ensuring that every finish translates flawlessly from screen to press.
The result is packaging that not only commands attention on-shelf, but also elevates the perceived value of the product it protects. In short, I am a strategic designer who safeguards excellence at every stage of the process, so each print run delivers extraordinary quality—down to the very last detail.